About Our Company 

At Gretchen Wilson Designs, we offer you not only Little Soul dolls, but many one of a kind creations, showcasing similar style and flavor, often incorporating recycled and interesting objects of all sorts.

Gretchen's first dolls were made as toys for her own children.
While in line at the supermarket, with children and handmade creations in tow, a stranger asked Gretchen where she had bought her children's dolls. At that moment, a seed was planted in her mind...a seed that would become a life long, passion filled roller coaster business ride.

Gretchen started Little Souls in 1986, with business partner and dear friend, Colleen Charleston.

In 2001,  Sak’s Fifth Avenue’s flagship store in New York, chose One Enchanted Christmas, a book written by Colleen Charleston exclusively for Saks,  as their famous Christmas window display.

Three months later, at the height of their success, the 17,000 sq. ft. workshop (home to Little Souls and all of the wonderful treasures collected throughout the years), literally burned to the ground. 

Forced to rebuild and change, the principles that inspired her work, such as a commitment to community and a compassion for disenfranchised women, remain central tenets in her vision. Gretchen and Colleen remain best friends and continue to collaborate artistically.

Gretchen’s strong commitment to equality has taken her to communities and villages in Ghana, Brazil, Mexico, Guatemala, Sri Lanka, Romania, the Caribbean and Honduras.  Through these international projects, she would help to design and create saleable products, in addition to working on product development with crafts people in Armenia, India, Nepal, Peru, and Haiti. Amazed by the brilliance and resilience of the people with whom she worked, she always returned feeling stimulated, rejuvenated, and inspired.  The specialized dying techniques, handmade felts, and glass beads are now an integral part of the design process creating unique and unexpected touches to each one of a kind design.

Gretchen Wilson believes as Maya Angelou said, “People are more alike than different”, and so she has chosen to view people in a way that focuses on their likenesses while appreciating their differences.

Little Souls combine unexpected materials, colors, patterns, and objects, thus illuminating the beauty of the disorganized and uncontrollable nature of life. We celebrate the quirks and idiosyncrasies of children and the child within.

Each Soul has a story to tell...the possibilities are endless.  

Gretchen has been on the front page of The New York Times Business Section and has had a feature written about her in People magazine. The "Dollymama" has also appeared on CNN and The Oprah Winfrey show too!

To place an order for a custom design,
please call 610.212.7604 or email sales@gretchenwilsondesigns.com

Check out our Gallery Page for design inspirations...
and some of our favs!

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